zaw seattle: preliminary store designs
very early concepts, before logo or location
Without a real location or a finalized logo, we began by designing interactions: What actions will customers see in the kitchen? How will they read the menus? How will the employees greet customers? What should passersby see through the windows?
In both conceptual designs we created an open view for customer into the kitchen, which was the clients' main directive, and suggested ways to engage the customers and create a show. Integration of the menu with beverage display allowed the clients to easily suggest pairings while the increased scale and proportions of beer/wine displays and retail counter pushed the feeling more towards an old deli or bakery.
Labels: Interior Design Seattle, MUSADESIGN, Retail Store Design, zaw pizza
zaw seattle: initial design concepts
‘zaw: artisan pizza in the raw is a new place for great fresh pizza, salads, beer, and wine in Seattle. We at MusaDesign have been working with the energetic owners and visionaries to design their stores. Here we will be able to share the design process throughout its progress.
Pizza is a traditional food. It’s a meal to be shared. It has endured an onslaught of terrible modifications and experimentations. Our clients wanted to bring back classic pizzas. To us, that old-world feeling is present in bakeries and bookstores. In the wood and scale and light of those places, we can foresee dough being tossed, pizzas being assembled, and wine being displayed beautifully.
Because a ‘zaw pizza is assembled in store baked at home there’s a unique experience for the customer: shared between staying in and going out, preparing a meal without having to cook. Therefore this brand needs to follow the customer home, and to do so effectively, we feel that it has to feel a little homemade with an artisan touch.
Because fresh, local, organic ingredients would make up the main components of the pizzas and salads, the store needed to look like a place that wasn’t using microwaves to warm up bags of frozen pizza toppings. It needed to feel fresh to the customers, as well as the employees. It had to evoke trust.
We developed the mood board above to show the key elements that we felt should define the ‘zaw brand and the look of its store.
Labels: Interior Design Seattle, MUSADESIGN, Retail Store Design, zaw pizza
